Trend Alert: Self-Made Youth

This trend is filled with explicit content. Self-Made Youth is the next gen limited edition. Strong spirit. Pop and politics. Shock and social engagement. Edginess and empathy. Non-follower. I am my own brand but I am not branded. No likes? Don’t care. Four-letter words – like hair – are expressions of self. Unique. Diverse. Updated and in your face. Say no to so-so. Tear down the fence, jump out of the box, break the mould. What’s up next?



Self-Made Youth - Catwalk Look


Luxe Vibe Key Catwalk Look


The key Catwalk Look has been cut short with a choppy texturized edge for a 'self-styled' finish. Color is non-conformist with a vibrant clash of BOLD COLOR WASHES in Pink, Purple and Blue that celebrates self-expression. Make-up hints at an unconventional personality with electric blue lashes and white-blonde brows.


Self-Made Youth - Salon Look


Luxe Vibe Key Salon Look


The key Salon Look has been cut in a shorter style, showcasing a round fringe and choppy back. A blonde IGORA VIBRANCE base is given an individual color boost with face-framing bold yellow tips. Make-up is sheer and minimal with a light gloss around the eye and on the lips.

The Self-Made Youth Catwalk Look has been cut by Tyler Johnston (@tylerjohnston) with color by Edoardo Paludo (@edoardopaludo), whilst the Salon Look has been cut by Schwarzkopf Professional North American Ambassador Rossa Jurenas (@Rossa Jurenas) with color by Lesley Jennison (@Lesley Jennison).

Access even more trend inspiration and learn how to transform the latest Catwalk trends into salon-friendly styles via the Essential Looks website: Remember to speak to your Schwarzkopf Professional representative to receive your unique unlock code.